Corporate Events
Why do companies and institutions organise events? Unlike other marketing instruments, an individual and creatively organised event will generate a positive, emotional response and will remain in the minds of those attending due to the personal experience. This strengthens and nurtures the relationship between the participants attending and the organising company in a sustainably fashion.
Professional even marketing unites the personal and emotional needs of the target group with the organiser’s goals in terms of sales and establishing an image. Events are also an expression of creativeness and sensitivity for human emotions, combined with commercial know how and the ability to use budgets in a targeted and comprehensible manner.
GLC has offered full service packages in the field of corporate events for over ten years now, for example at trade fairs, congresses, image and team-building events, incentives, cultural and sporting events and press conferences in Germany and abroad. We stand out due to:
- Understanding of the client’s commercial goals and insight into the needs of the target group
- Benchmarking know-how; market insight into the competitors and the event concepts found on the market
- Creativeness and a feel for the details that transform an event into a unique and exclusive experience
- An extensive network of our own service providers, access to external service providers with whom GLC has already cooperated successfully and whose quality GLC can vouch for
- Very good access to prominent figures from the worlds of business, politics and academia, who can be recruited as speakers or guests
- An extensive network and very good access to artists of very different cultural styles
- Experience project management, which ensures the quality of the event from the wording of the contracts through to controlling; the project management offers one person who is the directly responsible contact
- Our own strong event and service team and an extensive pool of freelance staff that can be drawn on for the various sized of events
- Very good access to selected, exclusive locations
- Absolute adherence to the budget and the schedule and the capacity to submit budget planning and bids on short notice and on time.
- Very good access and direct contacts to potential marketing partners and sponsors
- Extensive know how and experience in the commercial assessment of the event results and “after sales” support of the participants
- Direct, very good access to media as communication channels and also as media partners
All of the events designed and implemented by GLC are characterised by the professional and high quality implementation and individuality. No event is the same as any other, and our highest goal is to enthuse and leave a lasting impression on participants and guests.
Read more about our services in the field of Event Management
