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Destinationsmanagement nach dem "Glücksburger Modell"

Destinationenmanagement nach dem “Glücksburger Modell” beschreibt die komplette Übernahme der touristischen Marketing- und Serviceleistungen eines Tourismusstandortes durch GLC.

Dabei vergibt der öffentliche Träger den touristischen Betrieb an GLC. Bekannt geworden ist diese Form des Destinationenmanagements auch als Glücksburger Modell. Das Glücksburger Modell hat seinen Namen, weil bereits seit 1998 in Glücksburg nach Lösungen gesucht wurde, den kommunalen
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zu begrenzen und die GLC – mit Sitz in Glücksburg – ein Modell entwickelt hat, das diesem Anspruch gerecht wird. Das Glücksburger

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Modell bezeichnet eine Struktur zur touristischen Leistungserbringung, bei der ein kommunaler Auftraggeber die bisher öffentlich erbrachten touristischen Dienstleistungen ganz oder teilweise auf ein externes

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Unternehmen überträgt (Outsourcing von Leistungen).

Das „Glücksburger Modell“ kann in zwei Varianten umgesetzt werden: