Marketing + Communications
GLC offers strategic and conceptual consulting service in the field of marketing & communications consulting realized through experts of communication and marketing. In addition GLC improves its strategic consulting service through classical implementation and production output up to full-services, according its result-oriented corporate-philosophy. Every strategy and every measure is based on the goals which were elaborated with the clients beforehand. The success of the measures is regularly analyzed, evaluated and discussed to decide on further adjustments of the goals.
Overview of services
Strategy + Concept
Strategy + Concept
- Market and sales studies, feasibility analyses
- Analysis of PR/IR concepts, communication audits
- Development of communication strategies and principles
- Development of marketing concepts and plans
- Outsourcing and organisational concepts for marketing
- Crisis scenario and communication strategy workshops
Campaigning + Production
Campaigning + Production
- Conception & production of marketing instruments (print and online)
- Development of corporate design, tonality (design and text manuals)
- Event management
- Conception, relaunch and editing customer and employee magazines
- Preparation, editing and production of publications (specialist book, business report, equity story)
- Conception &. implementation of PR/IR and crisis PR campaigns
Controlling + Evaluation
Training + Coaching
Training + Coaching
- PR workshops for staff in press departments or with PR functions
- Training online staff and customer magazine editors
- Media training for managers (open seminars, in-house and individual training)
- Coaching managers in effective public appearances
- Preparation of speeches and presentations
